What Are You Thankful For?

Thanksgiving is once again upon us! The leaves are changing and I can already smell the pumpkin pie! As the big day approaches everyone keeps asking, what are you thankful for? The obvious answers are family, friends, your Thanksgiving turkey and Tony Romo returning to the Cowboys. But a lot of us are thinking – what is there to be thankful for in the current state of the oil patch?


We have to admit, it has been a tough year. Downturns are a part of the oilfield, but that doesn’t make them any easier. By now, everyone has accepted that this downturn is not going anywhere anytime soon. Companies are settled into their new budgets and have decided to dig their heels in. Something that runs through everyone’s veins in the oilfield, from the CEO all the way down, is resilience.

We at Geoforce want to remind everyone there is a lot to be thankful for during the current environment. Downturns are a time for learning in the oilfield. They may cause a lot of growing pains but the outcome is always worth it. Things like being efficient and doing more with less, which may have been overlooked when oil was $100 a barrel, are now essential to the very survival of a company.

Geoforce is thankful for the opportunity that we have to help our customers. By offering global traceability solutions that combine our rugged GPS tracking devices with Track and Trace and other software applications, field operations don’t have to be chaotic. Companies are able to know exactly where their equipment is at all times, say goodbye to billing disputes, retrieve equipment more efficiently, and minimize wasted time. Wondering where pumpers are and when the last time equipment was serviced becomes a thing of the past.

In summary, there is always something to be thankful for, even when a graph and a price might say otherwise!