The Geoforce Story

James MacLean, President of Geoforce

Thanks for stopping by the new Geoforce blog. We are truly excited about the opportunity this forum will offer to interact with our customers around the world. Our team will use this blog to discuss technology, ideas and events that impact our industry, our company and our customers. We hope you will find the discussion insightful, engaging, and enjoyable.   For an opening topic, I’ll share the Geoforce Story.   Starting my career as a field engineer with Schlumberger, I experienced first-hand the need for real-time visibility of equipment and materials. Performing some of the early deep-water exploration in the Gulf of Mexico for BP required millions of dollars’ worth of equipment to arrive at the right rig – at the right time – or risk downtime that would cost my client as much as $400,000 per day. The job out there is tough enough without having to worry about where the equipment is and how it is doing. Any assets used must be properly maintained and rugged – without fail. Through these experiences, the concept for an enterprise-grade technology platform that could provide up-to-the-minute visibility of field equipment began to take shape.

Challenge: Field operations rely upon an often chaotic collection of people, vehicles and field equipment distributed across the globe. Significant inefficiencies and liabilities result from not knowing exactly where equipment is (or was) located and from having limited access to other important asset information such as inspection records and compliance data.

Solution: Wireless technologies like GPS and RFID, when combined with powerful web-based software, make it possible to bring together all of this data for a wide range of assets including vehicles, support equipment and lone workers on a single platform with industry-specific capabilities.

Vision: Geoforce aims to be the “Google of Asset Tracking” by providing instant web access to the location and status of all field assets, more control over field operations, and improved business asset intelligence – all capable of being shared online with select business partners.

We’ve spent the last 5 years executing on this vision one customer at a time. It’s been a joy to see our company grow by leaps and bounds and our solutions impact those that now wear the boots that we once did.