The award-winning speech coach Patricia Fripp once said, “You don’t close a sale, you open a relationship.” While trade shows have always played a significant role in us getting to know our customers and build on the relationships we have started, this year’s Permian Basin International Oil.
Show (PBIOS) put us right in front of the hard working individuals that use our product every day. This was by far the highlight of the show: getting to meet the people that were already “sold” on our oilfield asset management solutions, but now wanted to offer up the “wow’s” and the “hey, I know you guys!” and even the occasional “my wife can’t have access to Geoforce, can she?” West Texas and the Permian Basin are booming by all measures, so it was great to be in the presence of all the other major players here and see how our customers operate and where we fit into their business. It put into perspective that customers are most definitely partners in building our business. This show showed us who we work with and the relationships we have built. It was both a teaching and a learning experience.
Many of the people here were seeking ways to improve operating efficiency, increase reliability, and increase visibility to their customers, giving us more to think about as we continue to build on our software and hardware products. As always there was the face of the competitor, but how would we grow unless we had something to surpass? This show was a step away from the norm but a wonderful opportunity for some introspection into who we are and why we are here.