American Colloid Company Selects Geoforce to Track Powered Mining Equipment and Vehicles

American Colloid Company Selects Geoforce to Track Powered Mining Equipment and Vehicles

Company to improve mine production, operational logistics, and equipment maintenance with GPS-based tracking solutions.

DALLAS, TEXAS, and HOFFMAN ESTATES, ILLINOIS – August 16, 2016 – Geoforce, a world leader in providing global traceability solutions for field equipment, announced today that American Colloid Company, a leader in the bentonite industry since 1927 and a division of Minerals Technologies, Inc. (NYSE: MTX), has selected Track and Trace from Geoforce for its vehicle and powered mining equipment tracking needs.

On any given day American Colloid may have 7 to 12 active locations within 60 miles of each other. For operational efficiency, they must have asset visibility to track equipment cycle times, run times, idle time and movement.

Additionally, American Colloid needed to track a fleet of heavy and light-duty service trucks that travel over highways and mines haul-road to do fueling, oil changes and repairs. During the winter months, portable generators are used to keep earth scrapers and dozer engines warm. Monitoring these generators for preventative maintenance and other parameters is just one more advantage American Colloid gained using Geoforce.

After researching and evaluating various GPS-based asset management solutions, Rodney Raber, Americna Colloid’s Mining Superintendent, chose Geoforce for its end to end solutions that include purpose-built, rugged GPS tracking devices, industry-focused software applications, and world-class customer support and service.

American Colloid will employ Geoforce solutions to improve operational logistics, mine production and equipment maintenance by tracking geo-positions, engine runtime and location for their powered mining equipment and vehicles, both on and off mine sites.

To learn more about the impact Geoforce has had with customers like American Colloid, read our case studies here, or call us at 1-972-546-3878.

About American Colloid Company

American Colloid Company is one of the world’s leading producers of bentonite clay. Bentonite’s unique chemical structure gives it a diverse range of capabilities, enabling it to act as a thickener, sealant, binder, lubricant or absorption agent. The company’s principle markets include metalcasting, pet products, oil and gas well drilling, industrial specialties and agriculture. With mining operations throughout North America and a sister subsidiary with mining operations throughout the world, American Colloid’s trademark Additrol line is an industry standard in the metalcasting industry. The company’s Pet Products Group also offers a complete line of traditional, scoopable and alternative cat litters. American Colloid is headquartered in Hoffman Estates, IL, while parent company Minerals Technologies is headquartered in New York, NY.

About Geoforce

Combining a cloud-based software platform with rugged GPS devices and global satellite and cellular networks, Geoforce’s Track and Trace solutions bring control to often chaotic field operations. The company operates the world’s largest network of connected field equipment within the oil & gas industry, and its asset tracking solutions are used in many other industries, including agriculture, construction, and transportation and logistics.

About Geoforce

Combining a cloud-based software platform with ruggedized GPS tracking devices and global satellite and cellular networks, Geoforce’s Track and Trace solutions bring control to often chaotic field operations. With over 1,300 customers tracking more than 160,000 assets in over 90 countries, the company operates the world’s largest network of connected field equipment within the oil & gas industry, and its solutions are used in many other field operations intensive industries, including agriculture, construction, mining, transportation, logistics, rail, and government and defense. Headquartered in Dallas, Texas, Geoforce has R&D offices in Bozeman, Montana, sales and support offices in Houston, Texas, Denver, Colorado, Arroyo Grande, California, Macae, Brazil, Melbourne, Australia, and Calgary, Canada, and sales and service professionals in West Texas and South Louisiana. For more information, visit www.geoforce.com.