Lance Garms

Director, Product Marketing

Lance joined Geoforce in 2021 as a member of a growing internal marketing group. Bringing more than 20 years of experience in various marketing disciplines, he works closely with Geoforce’s talented executive, product, sales, and marketing teams to introduce and promote the company’s asset intelligence solutions.

Lance previously served as the Product Marketing Manager at Omnigo Software, where he helped the company launch several new security technology and asset management offerings. His diverse background also includes experience in digital marketing, tech stack management, and sales enablement. Lance brings a broad but in-depth knowledge base that spans multiple industries such as healthcare, energy, corporate benefits, and B2B technology solutions.

Lance is a maroon-blooded graduate of Texas A&M University (Whoop!), where he received his degree in Business Administration. He later earned a Master of Business Administration from the University of Texas at Dallas. He currently resides in Frisco, Texas, and enjoys family time with his wife and four children.