Leadership Team

In 2007, Geoforce was founded by oil and gas veterans who understood the dire need for equipment tracking in the oilfield, and believed that technology could help alleviate the pain. Since then, our leadership team has grown into a group that possesses decades of experience in the energy sector and comparable tenure in location-based services, wireless and satellite technologies, and asset management.

James MacLean III

Chief Executive Officer

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Vincent Hsieh

Chief Financial Officer

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Gary Naden

Chief Technology Officer

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Roopa Misra

EVP, Global Business Development

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Brandon Taylor

Chief Hardware Architect

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Mike Abney

Chief Software Architect

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Laine Hotte

Director of Development, Trakopolis

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Troy E. Lanes

Director of Hardware Development

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Kerry Atherton

Director of Customer Success

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Richie Clarke

General Manager, Canada

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Tim Lapham

General Manager, Asia Pacific

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