Leadership Team

In 2007, Geoforce was founded by oil and gas veterans who understood the dire need for equipment tracking in the oilfield, and believed that technology could help alleviate the pain. Since then, our leadership team has grown into a group that possesses decades of experience in the energy sector and comparable tenure in location-based services, wireless and satellite technologies, and asset management.

James MacLean III

Chief Executive Officer

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Vincent Hsieh

Chief Financial Officer

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Gary Naden

Chief Technology Officer

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Roopa Misra

EVP, Global Business Development

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Troy Lanes

Director of Hardware Development

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Kerry Atherton

Director of Customer Success

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Brandon Taylor

Chief Hardware Architect

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Mike Abney

Chief Software Architect

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Tim Lapham

General Manager, Asia Pacific

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Bruno Trigoly

Business Manager, South America

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