James is the Founder and CEO of Geoforce, the leading provider of global traceability for field equipment within the oil and gas industry. The company was launched in 2007 based on his vision to address the many challenges associated with managing field equipment and field operations. James understood first-hand the chaos and inefficiency that exists in the field from his early career as a field engineer at Schlumberger. Under his leadership Geoforce has grown from a small start-up with a big vision to a market leader tracking tens of thousands of assets for several hundred customers on six continents. James is responsible for the company’s strategic direction and is passionate about product vision, company culture, and customer experience. Prior to founding Geoforce, James was head of sales and business development at an early stage technology company developing RFID systems and GPS tracking devices. There he was responsible for initial sales, go-to- market strategy, and the launch of multiple RFID-based systems and high sensitivity GPS tracking devices.
At the start of his career James held various roles at oil and gas services giant Schlumberger, including wireline field engineer, radiation safety officer, and field test coordinator for new technology being introduced. James was later client-assigned to BP handling reservoir evaluation services for much of their early deep-water Gulf of Mexico exploration. He routinely led teams of specialized engineers, operators, and other crew during complex operations involving millions of dollars of equipment, sourced from around the globe, in an environment where the cost of human or equipment failures was $7 per second.
These experiences instilled in James the combined market and technical expertise needed to establish Geoforce as a wireless technology-based solution focused specifically on the unique needs of the oil and gas industry.
James is a holder of multiple patents related to asset track and trace technologies and systems. He holds a BS in Mechanical Engineering from the Georgia Institute of Technology, and an MBA from the Fuqua School of Business at Duke University. In his free time, he enjoys auto racing, traveling with his wife, and coaching baseball with their two young sons.