Product Privacy Policy

Effective Date: September 29, 2026

OVERVIEW

This Product Privacy Policy explains how Geoforce, Inc. and its applicable affiliates (“Geoforce,” “we,” “us,” or “our”) process personal information in connection with Geoforce’s asset tracking, fleet management, mobile applications, devices, software, interfaces, and related products and services (collectively, the “Platform”) when Geoforce acts as a processor, service provider, or equivalent entity on behalf of an Organization. It does not apply to personal information that Geoforce processes as a controller, business, or equivalent entity for its own purposes.

For purposes of this Product Privacy Policy, “Applicable Data Privacy Law” means any data protection, privacy, or similar law or regulation that applies to the processing of personal information through the Platform. “Personal information” includes “personal data” and similar terms as defined under Applicable Data Privacy Law.

The Platform is generally provided to businesses and other organizations (“Organizations”). With respect to Customer Data processed through the Platform at an Organization’s direction, the Organization generally acts as the controller, business, or equivalent entity under Applicable Data Privacy Law, and Geoforce acts as the processor, service provider, or equivalent entity. The Organization determines which assets, vehicles, devices, and users are connected to the Platform, which optional features are enabled, and how information available through its account is used.

This Product Privacy Policy should be read together with any privacy notice provided by your Organization or an applicable reseller, distributor, original equipment manufacturer, or other Geoforce business partner (each, a “Channel Partner”). Geoforce’s processing of personal information for its own general website, sales, marketing, and business purposes is addressed separately in the Geoforce Privacy Policy.

1. OUR ROLE AND YOUR ORGANIZATION’S ROLE.

With respect to Customer Data processed through the Platform on behalf of your Organization, your Organization determines the purposes and means of the processing and instructs Geoforce regarding that processing. Geoforce processes that Customer Data on behalf of and under the documented instructions of your Organization and acts as the processor, service provider, or equivalent entity under Applicable Data Privacy Law, except to the extent Applicable Data Privacy Law requires otherwise.

Your Organization is responsible for establishing any legal basis required for its collection and processing of personal information through the Platform and for providing any notices and obtaining any permissions, consents, releases, or authorizations required for its use of the Platform, including where the Platform is used in connection with employees, drivers, contractors, vehicles, cameras, location information, or other monitored assets.

To the extent Geoforce determines the purposes and means of processing limited personal information for its own business purposes, Geoforce acts as the controller, business, or equivalent entity with respect to that processing, and the Geoforce Privacy Policy applies. Geoforce may also create and use aggregated or deidentified information as described in Section 6 below.

2. INFORMATION PROCESSED THROUGH THE PLATFORM.

The information processed through the Platform depends on the products, devices, integrations, and optional features selected by your Organization.

Account and user information. We may process names, business email addresses, telephone numbers, Organization and job-related information, user IDs and account identifiers, authentication information, account roles and permissions, and account configuration and preferences.

Asset, device, location, and telemetry information. Depending on the Devices and Services used, the Platform may process device identifiers and serial numbers; asset or vehicle identifiers; GPS and other precise or approximate location information; timestamps; movement, route, utilization, and operating information; sensor and telemetry data; cellular, satellite, or network information; alerts, events, and status information; and information generated by or associated with connected equipment. Location information relating to tracked equipment or vehicles may also relate to an identifiable driver, employee, or other individual depending on how the Organization deploys and uses the Platform.

Usage and technical information. We may process IP addresses, browser and device type, operating system, login and access information, features used, usage logs, performance information, error reports, system diagnostics, and support and troubleshooting information.

Camera, video, image, and audio information. If your Organization selects camera-enabled products, the Platform or applicable third-party providers may process, depending on the product and configuration, road-facing or in-cabin video, still images, audio, event recordings, driver-safety events and analytics, information regarding behaviors such as distraction, phone use, seatbelt use, fatigue, or other driving events, and associated date, time, location, device, vehicle, or event metadata.

Driver identification and biometric functionality. Certain third-party camera products may offer optional functionality that identifies or assigns drivers or creates information that may be regulated as biometric information under Applicable Data Privacy Law. Certain optional facial-identification functionality is not part of the standard Geoforce configurations currently offered. If an Organization chooses to enable functionality that collects, creates, or processes biometric information, the Organization is responsible for determining whether and how to enable and use that functionality and for providing any notices and obtaining any consents, releases, or authorizations required of the Organization under Applicable Data Privacy Law. Geoforce will process such information only as necessary to provide and support the functionality selected by the Organization and as otherwise permitted by the applicable agreement and Applicable Data Privacy Law.

Support and communications. We may process information your Organization or its users provide when requesting support, configuring the Platform, troubleshooting issues, or otherwise communicating with Geoforce.

Information from Channel Partners and integrations. Where an Organization obtains Geoforce products through a Channel Partner or uses third-party integrations, Geoforce may receive information from or provide information to the applicable Channel Partner or third-party provider as necessary to provide, support, integrate, and secure the applicable products and services.

3. SERVICES PROVIDED THROUGH RESELLERS, OEMS, AND OTHER CHANNEL PARTNERS.

Geoforce may provide the Platform directly or through original equipment manufacturers, resellers, distributors, or other Channel Partners. In these arrangements, the Platform or portions of it may be branded, offered, administered, or supported by the Channel Partner; Geoforce may receive account, user, asset, device, support, or other information from the Channel Partner; Geoforce may process information on behalf of the Organization and/or Channel Partner in providing the Platform; and to the extent a Channel Partner determines the purposes and means of its own processing of personal information, that Channel Partner is responsible for its independent processing and applicable privacy notices.

If you use the Platform through a Channel Partner, you should review any privacy notice provided by that Channel Partner in addition to this Product Privacy Policy.

4. HOW WE USE PRODUCT INFORMATION.

Subject to the applicable agreement with your Organization, Geoforce may use information processed through the Platform to:
1. generate aggregated or deidentified information as described below.
2. provide, operate, host, and maintain the Platform;
3. authenticate users and administer access;
4. locate, monitor, and manage connected devices, vehicles, and assets;
5. provide alerts, analytics, reports, and other requested functionality;
6. provide customer service and technical support;
7. configure and integrate products and services;
8. troubleshoot errors and performance issues;
9. secure the Platform and detect misuse or unauthorized activity;
10. maintain, analyze, and improve Platform reliability, performance, and functionality;
11. communicate regarding service, security, support, and account matters;
12. comply with applicable law and valid legal process; and
13. Artificial Intelligence and Machine Learning. Certain Platform features may use machine learning or artificial intelligence to generate alerts, analytics, predictions, or other insights, including driver-safety or camera-based analytics. When those features process Customer Data containing personal information, Geoforce processes that information on behalf of and at the direction of the Organization, subject to the applicable agreement and Applicable Data Privacy Law. Third-party providers may also process information as necessary to provide AI-enabled functionality selected by the Organization. The Organization determines whether to enable optional AI-enabled functionality and how to use resulting outputs, subject to Applicable Data Privacy Law. Geoforce does not currently use Customer Data to train, fine-tune, develop, or improve generalized artificial intelligence or machine learning models. If Geoforce offers functionality in the future that would use Customer Data for such purposes, that use will be subject to the Organization’s affirmative selection or authorization. Geoforce will not permit a third-party provider to use Customer Data for generalized AI or machine learning model training except where authorized by the Organization and subject to the applicable agreement and Applicable Data Privacy Law.

5. YOUR ORGANIZATION’S ACCESS AND CONTROL.

The Platform is generally an Organization-managed environment. Your Organization and its authorized administrators may, depending on configuration, create or manage your account, determine your permissions, access information associated with your account, access location, telemetry, camera, event, or other information available through the Organization’s account, export or otherwise use Platform information, enable or disable optional features, and suspend or terminate your access.

Questions concerning your Organization’s use of information should generally be directed to your Organization.

6. AGGREGATED AND DEIDENTIFIED INFORMATION.

Geoforce may create aggregated or deidentified information from Customer Data or Usage Data so that the resulting information does not identify the Organization or an individual. Geoforce may use such aggregated or deidentified information to analyze, maintain, improve, develop, and operate its products and services and for other lawful business purposes.

We will not attempt to reidentify information that is maintained as deidentified where applicable law prohibits such reidentification.

7. HOW WE DISCLOSE PRODUCT INFORMATION.

Your Organization. Information available through the Organization’s account may be accessible to authorized administrators and other users designated by the Organization.

Channel Partners. Where products or services are purchased, supported, or administered through a Channel Partner, information may be disclosed to or received from that Channel Partner as necessary to provide the applicable services.

Service providers and subprocessors. Geoforce uses vendors and other service providers to support hosting, infrastructure, communications, customer support, security, analytics, and other operational functions.

Third-party product and integration providers. Certain Platform functionality depends on third-party providers, which may include cellular or satellite networks, mapping providers, camera providers, telematics providers, or other technology partners. Information may be transmitted to or processed by those providers as necessary to provide the functionality selected by the Organization.

Legal and corporate purposes. We may disclose information where required by law, to protect legal rights or security, or in connection with a merger, acquisition, financing, reorganization, or similar transaction.
Geoforce does not sell Customer Data.

8. COOKIES AND SIMILAR TECHNOLOGIES IN THE PLATFORM.

The Platform uses cookies, local storage, SDKs, and similar technologies that may include technologies categorized as Essential Services and Analytics. Essential Services support functions such as authentication, security, Platform operation, and user preferences and cannot be disabled through the consent or preference tool. Analytics technologies help Geoforce understand Platform usage and improve performance and functionality.

The Platform does not currently use advertising cookies. Where Applicable Data Privacy Law requires prior consent, including for users in the EU and UK, Analytics technologies are disabled by default and are activated only after the user provides the required consent. Users may review or modify applicable preferences through the Platform’s consent or preference tool.

9. RETENTION AND DELETION.

Geoforce retains Customer Data and other information processed through the Platform in accordance with the applicable agreement with the Organization, the Organization’s instructions, applicable legal requirements, and legitimate operational needs.

Following expiration or termination of the applicable services, Geoforce may, upon the Organization’s request, delete or deidentify Customer Data in accordance with the applicable agreement and applicable law. Information that has been aggregated or deidentified so that it no longer identifies the Organization or an individual may be retained and used as described above. Information may also be retained where required by law or contained in secure backup systems maintained in the ordinary course, subject to applicable contractual and legal requirements.

10. PRIVACY RIGHTS AND REQUESTS.

Because the Platform is generally provided to Organizations and Geoforce processes Customer Data on their behalf, requests concerning Customer Data should generally be submitted first to the Organization that provided or authorized your access to the Platform. If your Organization asks Geoforce to assist in responding to an applicable privacy request, Geoforce will provide assistance as required by the applicable agreement and law.

To the extent Geoforce controls personal information for its own purposes and applicable law grants you rights regarding that information, you may contact us using the information below. Depending on your jurisdiction, those rights may include access, correction, deletion, portability, restriction, objection, or withdrawal of consent where applicable.

11. INTERNATIONAL PROCESSING.

Geoforce and its service providers operate internationally. Information processed through the Platform may therefore be processed in the United States and other countries in which Geoforce, its affiliates, Channel Partners, or service providers operate. Where required by applicable law, Geoforce uses appropriate safeguards for international transfers of personal information. Where Geoforce processes personal information on behalf of an Organization, additional international-transfer provisions may be contained in an applicable data processing agreement.

12. SECURITY.

Geoforce maintains administrative, technical, and physical safeguards designed to protect Customer Data and other personal information against unauthorized access, use, alteration, and disclosure. Geoforce maintains procedures to address security incidents involving Customer Data and will provide notice as required by Applicable Data Privacy Law and the applicable agreement or data processing addendum. Users are responsible for safeguarding their login credentials and should promptly notify their Organization or Geoforce if they believe an account or credential has been compromised.

13. CHILDREN.

The Platform is intended for business and organizational use and is not directed to children under 18. Geoforce does not knowingly provide the Platform for use by children under 18.

14. CHANGES TO THIS PRODUCT PRIVACY POLICY.

We may update this Product Privacy Policy from time to time. We will post the revised version with an updated Effective Date and provide additional notice where required by applicable law.

15. CONTACT US.

For questions regarding Geoforce’s processing under this Product Privacy Policy, contact:

Geoforce, Inc.
5830 Granite Parkway, Suite 1200
Plano, Texas 75024
Email: [email protected]

If your question concerns information controlled by your Organization, we may direct you to your Organization or the applicable Channel Partner.