Geoforce Names Chris Conrad as General Manager to Accelerate APAC Growth

PLANO, TEXAS — April 14, 2026 — As global demand for industrial asset intelligence accelerates, Geoforce continues to expand its presence in some of the world’s most operationally demanding regions. In support of that growth, the company today announced the appointment of Chris Conrad to General Manager, Geoforce APAC. 

Chris joined Geoforce in 2022, bringing more than 14 years of experience helping organizations track and manage complex asset inventories across industrial environments. A native of Canada, he built his career supporting oil and gas, mining, and other asset-intensive industries before stepping into a leadership role supporting Geoforce’s expansion across Australia & New Zealand and all of APAC. 

Since joining the company, Chris has helped drive adoption of Geoforce solutions across large-scale, high-complexity operations—where asset visibility, durability, and reliability are critical. His ability to translate real-world operational challenges into practical, scalable solutions has enabled customers to reduce asset loss, improve utilization, and operate with greater confidence in the field. 

In his new role as General Manager, Chris will lead Geoforce’s APAC business, with responsibility for driving regional growth, deepening customer relationships, and expanding the company’s footprint across key industrial markets. This includes a strong focus on the mining sector, which plays a critical role in APAC’s economy and represents one of Geoforce’s most strategic opportunities in the region. 

“Chris has earned the trust of our customers and our team through his deep industry knowledge and disciplined, customer-first approach,” said Richard Clarke, Chief Financial Officer at Geoforce. “This promotion reflects both his impact to date and the important role he will play as we continue to scale in APAC.” 

Based in Brisbane, Australia, Chris leads efforts across a region defined by scale, complexity, and demanding operating conditions—where reliable asset intelligence is critical to operational success. 

Chris’s appoinment underscores Geoforce’s commitment to building regional leadership with operators who understand the environments our customers operate in. As the company continues to expand globally, leaders like Chris are essential to translating that growth into meaningful customer outcomes.