Geoforce Names Jeff Westover Chief Marketing Officer, Strengthening Go-To-Market Leadership & Growth Strategy

PLANO, TEXAS — March 24, 2026 — Geoforce, a global leader in rugged asset tracking and industrial asset intelligence, today announced the appointment of Jeff Westover as Chief Marketing Officer, further strengthening its leadership team and expansion as the company continues to scale across key global markets.. 

Westover brings more than 25 years of experience leading integrated go-to-market strategies across SaaS, transportation, and enterprise technology organizations. His career spans leadership roles at Rand McNally, Omnitracs, Hyperscience, InMoment, and HP, where he built and led organizations responsible for both demand creation and revenue growth during periods of significant expansion.

Known for his ability to connect brand strategy with measurable business outcomes, Westover has consistently helped companies translate complex technologies into clear, differentiated market value. His experience spans the full go-to-market lifecycle—from shaping category narratives and accelerating demand generation to enable high-performing revenue teams and scaling enterprise growth.

His appointment comes at a pivotal time for Geoforce and the broader industrial asset intelligence market, which is rapidly evolving from basic location tracking to more advanced Internet-of-Things platforms that enable enterprise procurement, operational efficiency, and asset optimization. Geoforce continues to expand its presence across key industries including oil and gas, construction, heavy equipment rental, rail, and defense.

“Jeff brings a rare combination of strategic marketing leadership and deep revenue orientation,” said James MacLean III, CEO of Geoforce. “He understands how to build market momentum while ensuring it translates into real business impact. As we continue to scale globally and expand our leadership in industrial asset intelligence, Jeff adds meaningful firepower to a growing Geoforce team.”

In his role, Westover will lead Geoforce’s global growth strategy, focusing on strengthening the company’s market position, accelerating demand, and supporting continued growth across its core industries and expanding international footprint.

“Geoforce is uniquely positioned at the center of a major market shift toward asset-centric intelligence,” said Westover. “The company has built an enviable foundation in some of the world’s most demanding IoT environments, and I’m excited to help amplify that story, deepen our market presence, and accelerate our next phase of growth.”

The addition of Westover reflects Geoforce’s continued investment in leadership, innovation, and go-to-market excellence as the company builds its momentum in a rapidly expanding global market.