CFO of the Year Finalist: Vincent Hsieh, Geoforce

Business school lit the entrepenuer fuse in Vincent Hsieh.

Early in his career, Hsieh spent time in management consulting to turn around and restructure distressed companies.

“I went to business school to learn how to grow a business and build a business,” Hsieh said “I’d much rather work with upward-trending startups and growth companies. It’s a lot more fun figuring out how to grow revenue than cut costs.”

And during his time at Duke’s Fuqua School of Business, Hsieh said it was the connections that he made that really made a difference in his career.

“In the last seven years, I’ve been CFO of two rapidly growing startups with similar wireless technology and enterprise software focuses. I got involved with both by working with business school buddies.”

As CFO of startup Geoforce, which provides asset tracking software and technology equipment for the oil and gas industry, Hsieh’s job is focused on growth opportunities.

“To quote my colleague, we’ve evolved from pee-wee soccer, where everyone chases after the ball wherever it might be and no one plays a true position, to baseball, where everyone has an assigned role and we have domain area experts,” Hsieh said.

What innovative improvements are you and your company making to increase profitability? To complement our software as a service and proprietary hardware offerings, we now provide field support and GPS device installation services to our oilfield customers. Oil and gas companies are already used to having hands-on field service, and this helps us deploy solutions faster and thus realize revenue sooner.

What has been your biggest accomplishment in the past year? Accomplishing what my fraternity brother called the “CFO triple crown” — completing an acquisition, international subsidiary establishment, and growth equity financing, all in 12 months.

Outside of your company, what organization are you most proud to be a part of? Coaching two youth soccer teams in Coppell, because running around with a bunch of 4 and 5 years olds is a great change of pace from my day job and, surprisingly, an amazing stress reliever. Also, it’s so satisfying to see the kids get better every week.


Read the article in Dallas Business Journal.

About Geoforce

Combining a cloud-based software platform with ruggedized GPS tracking devices and global satellite and cellular networks, Geoforce’s Track and Trace solutions bring control to often chaotic field operations. With over 1,300 customers tracking more than 160,000 assets in over 90 countries, the company operates the world’s largest network of connected field equipment within the oil & gas industry, and its solutions are used in many other field operations intensive industries, including agriculture, construction, mining, transportation, logistics, rail, and government and defense. Headquartered in Dallas, Texas, Geoforce has R&D offices in Bozeman, Montana, sales and support offices in Houston, Texas, Denver, Colorado, Arroyo Grande, California, Macae, Brazil, Melbourne, Australia, and Calgary, Canada, and sales and service professionals in West Texas and South Louisiana. For more information, visit