Employee Spotlight: Brandon Taylor


This month’s spotlight is on Brandon Taylor, our Chief Hardware Architect who is one of only two people who can claim they have been at Geoforce, literally, since DAY ONE.

Q: How long have you been working with Geoforce?

A:  For many moons. I came on with our Founder & CEO, James MacLean, on Day One so I guess it’s been over 10 years now.

Q: What do you do at Geoforce?

A: I work closely with our hardware development group in Bozeman, Montana, and try my best to keep them glued to the mothership here at our Dallas headquarters. I work on all things related to our rugged asset tracking devices, including mechanical design and development, manufacturing operations management, product certifications for our flagship GT1 Global Asset Tracker and other devices, and hardware product support.

Q: What are your hobbies?

A: I have been trying to prioritize family time over a lot of things recently. But I have always loved working with my hands and creating something from nothing while listening to classic rock (RUSH rules! Natural Science! OK sorry). Projects that require both mechanical and electrical integration are high on the list. I enjoy turning wrenches and I used to work on American Lemans and IMSA sports cars, but nowadays, I enjoy flying aircraft and have been working on several experimental aircraft build projects – some actually physical, some in my head in the planning stages. I love WWII warbirds of all types and I think it would be pretty sweet to do a restoration on and fly an F4U, P40, or a P51 someday – I’m daring to dream here. I also try to get myself to Airventure Oshkosh when I get a chance. I recently scored an Amateur Extra ham radio license and I’m playing around with how to leverage that.

Q: What is your favorite thing about Spring?

A: Uhhh.. frolicking through flower laden meadows while enjoying the graceful.. okay, not really. I just look forward to the chance to take in the nicer temperatures in Dallas until we are punished all summer long with the heat. My wife would disagree with me, but I enjoy the thunderstorms that roll through… until they pound my car and roof into submission with hail (which has happened).

Q: What is your favorite attribute of Geoforce and why?

A: Oh, wow. Well, it’s an incredibly dynamic place in a good way. It really makes you think on your toes and I feel the problems we try to solve with our Track and Trace solutions are especially challenging when you consider all the nuances and details involved. The devil truly is in the details and I’m not just saying that. We’re not perfect but you’d be amazed at how deep we go and how many stones are over-turned to create our rugged and reliable solutions to solve the world’s asset visibility problems. It really encourages a unique group of tenacious and caring people to work here, so I’m very proud of all of our people. We have a  great working dynamic between our folks and everyone can be proud of that as well.

Q: What have you gained from working at Geoforce?

A: Geoforce has changed my life forever in amazing ways. There have been countless opportunities to expand and learn as a person, as an engineer, as a manager, and as a team member. Like any technology company, we’ve been through both really good times and times that I’d prefer not to relive. But through it all, I have gained a lot of perseverance and a healthy respect for what’s required to make something happen.

Q: If you could travel anywhere in the world, where would you go and why?

A: If I could expand the context of the world to be the universe, then I’d take a road trip around our local group of galaxies and enjoy the sights and wonders. But seeing how I would be repeatedly exposed to high levels of deadly radiation, I guess a quiet, well-furnished, inexpensive, unlimited access, and deserted island near Fiji would be a nice place to go from time to time just to wind down a bit. My family would probably like that destination better too.